Her The Label Swimwear - Au Courant Daily

 

Designed and produced in Australia by Sydney-born Tuyen Nguyen, Her the Label launched in 2014 with a selection of impeccably made swimwear across key silhouettes. The delicate bralettes - seen above in black with a gauzy mesh insert - and the plunging maillots are clear standouts.

As are the monotones used on each piece; the debut collection featured cooler shades of blue, pink and nudes, sans patterns, detailing or decoration of any sort. The SS2016 range follows suit, bringing a visual contast with deep greens, royal blues, and bright orange hues normally associated with more autumnal styling, yet well-suited for bright swimming days.

Clearly one of those rare, minimalist brands that feel as if it's been around forever, its understated appeal comes directly from a visual identity and aesthetic that is both clear and strong. Simple lowercase branding differenciates it from other, equally minimalist labels, but the true marker of distinction has to be the quality of the materials used across production, even at such an intimate scale by a young brand.

The paperweight on each hang tag is robust, with a slight embossing across the front and back, and is well suited to double-faced and padded swimwear made from the finest Italian woven Lycra for added SPF protection and easy drying, post-swim.

See more from Her the label here.

 

Her The Label Swimwear - Au Courant Daily

 

Her The Label Swimwear - Au Courant Daily

 

Her The Label Swimwear - Au Courant Daily

 

NOTES

Swimwear: Her The Label SS2016

 

Words & Images by Lisa-Marie Harris

Copyright Au Courant Studio, LLC | All Rights Reserved

 

 

The Volume

  • Au Courant Vol. 02
  • MODERNISM & DE STIJL
    Edwin Jacobs, director of Centraal Museum Utrecht
     
    RIETVELD'S MODEL APARTMENT
    Looking around Gerrit Rietveld's modern space 
     
    ISA GENZKEN AT STEDELIJK
    Curator Martin van Nieuwenhuyzen on the artist's retrospective
     
    PETER ALEXANDER
    In studio with the Los Angles sculptor
      
    Works by Nadia Huggins, Monika Holzer alongside Rebecca Martin, Mark Jason-Weston, and Nick Wilkins. Literary writings by L.T. Harris, Caroline Mackenzie, and Breanne Mc Ivor.
     
    With Astier de Villatte, HER swimwear, Mariage Frères, Hôtel de NELL, La Garconne, Cahiers d'Art, and Rosemanclub.
     
    By Lisa-Marie Harris.
     
  • Buy Now

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